1. Public Knowledge Library: Identity + Microsite
Extending the identity I had previously created, I designed and launched a microsite for the Public Knowledge Library, a temporary SFPL branch at SFMOMA, bringing its collections, programs, and visitor information into one accessible digital hub. View the live site
2. Exhibition Identity SystemsI created exhibition identity systems for SFMOMA, balancing the museum’s core brand with distinct typography treatment, color, signage, and wayfinding for each show.
3. The Woobles: Limited Edition Merch Lines
I designed a limited-edition anniversary merch line for The Woobles, bringing the brand’s playful identity to life through custom totes, hats, art direction, and production-ready details.
4. Modern Cinema: Campaign Identity System
I created an evolving visual identity for SFMOMA’s Modern Cinema series with the SFFILM Festival, using a flexible image-treatment system across campaigns, posters, brochures, and digital screens.
5. Chase Bays: Product Marketing System
I developed a sharper product marketing system for Chase Bays, transforming technical motorsport components into sleek social, digital, and print campaign assets with refined art direction, callouts, and flexible color systems.
Meet The Curators: Short Presentations followed by Q&AMeet The Curators: Short Presentations followed by Q&A3x1 Summer Smash: New exhibitions opening in the summer3x1 Summer Smash: New exhibitions opening in the summerArtBites: Seasonal Panel DiscussionsArtBites: Seasonal Panel DiscussionsArtBites: Seasonal Panel DiscussionsRené Magritte: The Fifth SeasonRené Magritte: The Fifth SeasonContemporary Vision Awards: Christian MarclayContemporary Vision Awards: Christian Marclay
6. Event Identity Systems
I’ve created a series of event identity systems for SFMOMA, extending the museum’s brand through custom visual treatments, print collateral, digital signage, and distinct expressions for each event.
7. Nomic: Brand Identity + Website/App DesignI rebranded Nomic from stealth to public launch with a bold visual identity, website, app prototypes, brand guidelines, and production-ready assets built to bring the startup to market.
8. Ozone: Skincare Brand Identity + PackagingI created a modern skincare identity for Ozone, translating the brand into elevated packaging, a cohesive visual language, and social-ready assets built for launch.
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